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southLAnd Wed, Sep 7 '11 Diddy Riese cookies are baked fresh and are good. At $3.75 for a dozen, they're freakin' amazing. When it's hot, get an ice cream sandwich for $1.50 while you watch David Hasselhoff stumble down the red carpet of a movie premiere at the Bruin next door. One of the many, many ways UCLA will always be better than USC.